产品：

App Advertising Insights is a mobile advertising analytics solution that helps marketers, product teams, and growth leaders understand how top mobile apps plan, execute, and optimize paid user acquisition campaigns across major ad networks and channels.

You can see where competitors are allocating advertising budgets, how much share of voice they’re gaining, which ad networks are serving impressions, and creative performance insights — including formats, messaging, and trends — so you can improve your campaigns and media strategies.

The platform shows where your competitors are spending on ads, which channels they use most, and how their impression trends shift over time. This lets you compare competitor investment strategies and adapt your media buys based on real market data.

Yes. The creative gallery and creative performance insights help you identify top-performing messages and formats in the market, giving you ideas to refine your own ad creative and messaging strategy based on proven engagement signals.

By tracking share of voice, impression trends, and creative patterns across channels and regions, App Advertising Insights helps you:

• reduce cost of acquisition (CAC)

• identify which audiences and ad formats work best

• spot growth opportunities and media inefficiencies in real time

Yes — the solution provides market-specific insight so you can analyze advertising trends by country, region, or network, helping you tailor your paid strategies for different global audiences.

App Advertising Insights is ideal for:

• UA and growth marketers refining acquisition strategy

• Media planners optimizing ad spend across networks

• Product leaders benchmarking against competitors

• Creative teams seeking evidence-backed messaging and format ideas